The Wind Up Series of After-Hours Events Celebrates
Helena Rubinstein: Beauty Is Power on February 18

With Performance by Female-Fronted
Garage Pop Band Beverly

New York, NY – The Jewish Museum presents the next event in its popular series of after-hours events, The Wind Up. Featuring art, live music, activities, and an open bar, The Wind Up will take place on Wednesday, February 18, from 8pm to 11pm and celebrate Helena Rubinstein: Beauty Is Power, the first exhibition to explore the ideas, innovations, and influence of the legendary cosmetics entrepreneur Helena Rubinstein.  The evening features a performance by Brooklyn-based garage pop band Beverly, who released their debut album Careers in 2014 to wide acclaim. Fronted by the female vocalist and guitarist Drew Citron, Beverly embodies the “beauty is power” mantra espoused by Rubinstein as they combine dreamy vocal harmonies with a powerful barrage of guitars and post-punk sound. Rubinstein’s iconic style will be celebrated through numerous art activities including: statement jewelry making, nail art inspired by Rubinstein’s packaging and advertising, and a photo booth for capturing one-of-a-kind portraits. 

The event will also feature an opening DJ set by Le Chev that will celebrate icons of beauty and power in music, an open beer and wine bar, and exhibition tours of Helena Rubinstein: Beauty Is Power.

Tickets for the February 18 event are $13 in advance; $18 day of event.  For further information, the public may call 212.423.3337. Tickets for this program can be purchased online at thejewishmuseum.org/thewindup. The Jewish Museum is located at Fifth Avenue and 92nd Street, Manhattan.

The garage-pop band Beverly began as a recording project between Drew Citron and Frankie Rose. During numerous tours, the two women started collaborating and sharing aspirations for making simple, clutter-free music. Their debut LP Careers is a result of those ideas, and came out in July 2014 on Kanine Records. The album combines raw pop, post-punk, and dreamy harmonies, drawing inspiration from lo-fi and shoegaze greats such as The Amps, The Clean and Mazzy Star. Rolling Stone named “Honey Do” one of the best new songs of 2014.

Le Chev is an American producer and DJ from Chicago, currently living in New York.  His production style has been described as “massive” (Clash), “colorful, thrilling” (Pitchfork), and “a vision of paradise” (Brooklyn Vegan), and as a DJ, Le Chev takes aim directly at the dance floor.  As a producer, Le Chev was awarded “Best New Music” by Pitchfork Media twice for his work with Frankie Rose and Lemonade.

Helena Rubinstein:  Beauty Is Power is the first museum exhibition to explore the ideas, innovations, and enduring influence of the legendary cosmetics entrepreneur Helena Rubinstein (1872-1965). By the time of her death, Rubinstein had risen from humble origins in small-town Jewish Poland to become a global icon - the head of a cosmetics empire extending across four continents. She was the first modern self-made woman magnate, an avatar of female entrepreneurship, and a tastemaker in the worlds of art, fashion, and design. The exhibition explores how Helena Rubinstein - as a businesswoman, arts patron, and one of the leading collectors of African and Oceanic art of her time - helped break down the status quo of taste by blurring boundaries between commerce, art, fashion, beauty, and design. Through works of art, photographs, and ephemera, Helena Rubinstein: Beauty Is Power reveals how Rubinstein's unique style and pioneering approaches to business challenged conservative taste and heralded a modern notion of beauty, democratized and accessible to all.

Public programs are made possible by endowment support from the William Petschek Family, the Trustees of the Salo W. and Jeannette M. Baron Foundation, William Halo, Benjamin Zucker, the Marshall M. Weinberg Fund, with additional support from Marshall M. Weinberg, the Rita J. and Stanley H. Kaplan Foundation, the Saul and Harriet M. Rothkopf Family Foundation and Ellen Liman.  Public support is provided by the New York City Department of Cultural Affairs.