Author Talk

Why Be Jewish?


Thursday, April 6, 2017
6:30 – 8 pm
Scheuer Auditorium

Edgar M. Bronfman’s last book, Why Be Jewish? is the late philanthropist's meditation on living a meaningful secular Jewish life. Inspired by his work on global Jewish causes, his brother Charles Bronfman--co-founder of Birthright Israel and author of the recently published Distilled: A Memoir of Family, Seagram, Baseball, and Philanthropy – will discuss his family's legacy and activism with Edgar's literary collaborator on the project, Ruth Andrew Ellenson, author of the National Jewish Book Award winning The Modern Jewish Girl’s Guide to Guilt.

Tickets: $15 General; $12 Students and Seniors; $10 Members

Ticket Information

General Admission Tickets

General Admission tickets are sold at the Museum and online at

Program and Event Tickets

By Phone

Order by phone at 212.423.3337 on Monday through Thursday, 10 am – 5 pm; and Friday, 10 am – 3 pm. We accept Visa, MasterCard, American Express, and Discover.

If the program is sold out, there will be a message on the box office line.


Orders are available through our online ticket vendor, ACME Ticketing. If you have technical difficulties, please call 866-205-1322.

In Person

Tickets can be purchased in person at the Museum's admission desk during regular Museum hours, excluding Saturdays.

Ticket Policies

  • If your ticket was emailed to you, present the ticket on your mobile device or print-out of your ticket.
  • If you selected “will call,” tickets will be waiting for you at our front desk will call station.
  • Ticket purchase for events at the Museum includes admission to the galleries on the day of the program.
  • Tickets are available on a first-come, first-served basis.
  • Please note that seating is limited; we recommend purchasing tickets in advance.
  • Ticket holders are encouraged to arrive promptly, as seating is not guaranteed once a program has begun.
  • Tickets cannot be exchanged or refunded.